Working hard to save lives on devon & Cornwall's roads
What is Vision Zero South West?
Vision Zero South West is a partnership involving many organisations in Devon and Cornwall who share one goal – to eliminate death and serious injury from our roads.
Led by a diverse board of experts — including senior police and fire officers, leading clinicians, councillors, and the Police and Crime Commissioner — the board meets quarterly to discuss strategies and projects aimed at reducing serious collisions.
News & Updates
Who Is Most At Risk?
The UK has some of the world’s safest roads, but we believe any death or serious injury is one too many. Through research and analysis, Vision Zero South West has identified the road users who are most at-risk.
Find detailed statistics and insights including collision data, high harm routes and safety camera figures.
Find out more about some of the innovative projects we are involved with which aim to help reduce collisions. You can also find links to the latest road projects in your area.
Latest from our socials
Following the highway code’s hierarchy, you’re always keeping an eye out for those who might need a bit more protection on the road.
– Always stop for people at Zebra crossings on cycle tracks
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Look after the more vulnerable road users!
Have you signed the Motorcycle pledge?
The Vision Zero South West Motorcycle Pledge is a set of positive commitments that will help keep everyone safe on the roads. From ensuring you wear protective gear to maintaining your Motorcycle and improving your skills, signing up to the Motorcycle road safety pledge helps us to build an army of road safety advocates across Devon & Cornwall.
Sign up now and help everyone stay safe on our roads: visionzerosouthwest.co.uk/projects/the-motorcycle-road-safety-pledge/
Saccadic masking is the brain’s ability to block out visual information, creating a smooth and stable visual experience. Our perception of the world would be a blur without this stabiliser.
Our brains edit the information we receive, so what we see is what they let us see. Rapid head and eye movements at junctions can cause saccadic masking, which can make drivers miss objects, vehicles, motorbikes, and cyclists. Driver fatigue and low-light conditions can worsen this, increasing the risk of missing hazards.
Video Credit: Alliance of British Drivers. Created by Peter Roberts.
The Alliance of British Drivers