our goal.
Vision Zero’s ambition is to cut road deaths and serious injuries to zero by 2040 – and to reduce current numbers by 50% by 2030.
In 2021, 47 people were killed and 647 were seriously injured on the roads of Devon and Cornwall. That number MUST come down. While the region is one of the safest when it comes to road safety, we believe that any death or serious injury is too many.
Projects in other countries have shown how a Vision Zero commitment to road safety can dramatically reduce the number of people killed.
In 2019, Helsinki in Finland recorded no pedestrian deaths for the first time since records began in 1960, down from an average of 20-30 a year in the 1990s. In Oslo in Norway, there were also no pedestrian or cyclist deaths in the city during 2019 and no children under 16 died in traffic crashes in the entire country.
