Vulnerable Road Users
Who is most at risk?
All of Vision Zero South West’s work is driven by data. Our journey started with a detailed study conducted by transport safety specialists Agilysis which identified several road users as particularly vulnerable. Find out more about these vulnerable road user groups below – as well as what we are doing to help make them safer.
Motorcyclists
Motorcyclists make up just 1% of road traffic but account for nearly 25% of serious road casualties. Vision Zero South West is taking action with innovative projects to improve biker safety.
Cyclists
Cyclist casualty rates in Devon and Cornwall are lower than national averages, but Exeter stands out with a significantly higher risk. Discover how “safety in numbers” could make roads safer for cyclists.
Older Drivers
Cyclist casualty rates in Devon and Cornwall are lower than national averages, but Exeter stands out with a significantly higher risk. Discover how “safety in numbers” could make roads safer for cyclists.
Young Drivers
Young drivers in rural areas face higher crash risks, with Eastern Cornwall worst affected. Find out how age, inexperience, and night driving increase danger on the roads.
Business Drivers
Driving for work is a major safety risk, causing more deaths than any other job activity. Learn how work-related road use impacts both workers and the public.
Horse Riders
Horses and ponies on the road need extra care from drivers. Learn why slowing down, giving space, and staying calm helps keep everyone safe—including the horse.
Pedestrians
Walking brings health and environmental benefits, but pedestrian safety remains a concern—especially in areas like Torbay. See how safer streets can protect those on foot.